What is a SERP exactly?
Search
Engine
Results
Page
When someone says SERP or SERPs in the context of online marketing 9 time out of 10 they are refering to what is on the first page of a search engines result page
For example open up your web browser and go to any of the following addresses
- www.duckduckgo.com
- www.google.com
- www.bing.com
Thpe in your seach query and press ENTER
What you will see next is the (SERP) Search Engine Results Page.
Organic SERP
Refers to the results that come back minus the paid advertising